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InertiaMEDIA is a
full-service interactive
marketing agency
dedicated to helping
global businesses build
and expand their online
presence in China. The
company is based in New
York City and manages
all projects through
partners in Shanghai. |
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IntertiaMEDIA offers
360° China web marketing
solutions, including
Chinese marketing
strategy development,
Chinese web development
and localization, search
engine optimization
(SEO), search engine
marketing (SEM), online
media planning/buying,
and E-mail marketing. |
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Online marketing in China has become
a significant focus for many global
companies looking to reach a growing
and technologically oriented
population. |
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Here are a few things to keep in
mind when evaluating your online
marketing plans in China: |
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- The number of internet users
in China has increased from 22.5
million in 2000 to 137 million
at the end of 2006. By the end
of 2007, that number reached 165
million.
- By 2009, conservative
predictions show China
surpassing the US internet
population of 210 million,
making China the #1 online user
hub in the world.
- In 2006, there were 46.6
million broadband households in
China. That number grew steadily
throughout 2007 and will likely
surpass 70 million within the
next year.
- The average internet user in
China spends 16.5 hours online
each week, and that average
continues to grow as the
internet becomes more integrated
into the lifestyle of Chinese
consumers.
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